But for those with visual impairments, browsing online may involve using assistive technologies like screen readers, which typically read the text on a page out loud Indeed, diversification of anchor text is one way to avoid SEO penalties. While there are many aspects of SEO, one element is hyperlink anchor text. SEO emerged in the early days of the internet to help websites improve their rankings on search engines like Google. For instance, if you have a list of links to different research sources, all with identical anchor text, this will not serve the user well.

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• You press one button and land on a site you have almost certainly never seen — a browser game, a piece of interactive art, or one of the internet’s stranger corners.
• A few of the 482 sites in the catalogue, so you know the shape of it before you press anything.
• We’ll end by acknowledging that even the best writers and UX designers occasionally slip up and use “click here” links.
• Instead, aim to use hyperlink text that summarizes the research’s title or key messages.
• Click Here has been able to find creative advertising solutions that differ from the standard automotive offerings most companies provide.

“Click here” links are not SEO-friendly

Their eyes are naturally drawn to visual anchors like headers, bullet points, and bold, colored hyperlink text. For users with visual impairments who rely on screen readers, navigating a document or webpage doesn’t always happen linearly from top to bottom. Here are four critical reasons why it’s time to retire the phrase for good, along with an incredibly easy fix.

“Click here” hyperlinks exclude those using assistive technologies

Plus, they focus on the mechanics of using a mouse, which, let’s face it, as touchscreen devices start to dominate the market, is not always the case. This doesn’t mean you should never use verb phrases in your copy or calls to action, but in most cases, you should avoid them in your hyperlinked text. While judgment is necessary (it depends on the context and is not always suitable for informational links) another option is to use action-oriented language. If all your links simply say “click here”, search engines cannot properly index your site and this will negatively impact your SEO ranking. Whether you’re a UX designer or digital marketer, another reason to avoid “click here” links is that they are poorly optimized for SEO. As people have emphasized user experience (UX) and accessibility, it has become more widely understood that “click here” is not just unnecessary—it’s detrimental to the user experience.

The user is forced to stop, look at the words before or after the link, and piece together what they are supposed to be clicking. If a user is scanning a page and sees click here, those words carry zero information. They are forced to guess, or back out and read the entire page line-by-line just to get the context. But while it feels like a harmless, quick way to guide your readers, those two little words are secretly doing a massive disservice to your content. You can get in touch here or on LinkedIn. In the second example, the writer has linked the word that describes his relationship to the destination site.

Why “click here” hyperlinks are a bad idea

Now we’ve established that “click here” hyperlinks should be avoided at all costs, what’s the best approach instead? However, if all links are simply labeled “click here” users lack context. There are several reasons why “click here” hyperlinks are best avoided. But this aspect of the user experience—the language used in hyperlinks—is commonly overlooked. For this, effective hyperlinks are as much a part of the design experience as a site’s layout or color scheme.

When nearly two-thirds of your audience is tapping, swiping, or using voice commands rather than “clicking” a mouse, using the word “click” makes you sound old-fashioned and out of touch. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK). The easiest way to write great links is to simply use the name of the destination page. That’s bad enough if you’re linking to other people, but when you’re linking to your own content? When you use “click here” for all your links, you’re removing half of the information Google uses to establish context.